Content · B2B manufacturer
A brand that got into the dressing room
Sponsorship turned into material that sales actually uses.
The situation
The brand had been sponsoring for three years, but almost nobody inside the company knew about it. Sales had nothing in hand, and the board could not explain what it delivered.
What we did
We started from the question sales gets every week — "why should we choose you?" — and used the sport to answer it.
- Arranged access to moments that are normally closed
- Made images and stories about craftsmanship, not about logos
- Delivered material in formats sales actually uses: one-pagers, short video, presentations
- Two client days on location, small and personal
What it delivered
More than forty usable pieces of content from a single season and, more importantly, a sponsorship people talk about internally. Two new clients came directly out of a client day.
More work
Other cases.
Consultancy
From starting gun to season-long story
A sponsorship package that only lived around the start, rebuilt into a programme that runs eleven months a year.
Read the case
Communications
A federation with something to say again
From scattered press releases to one story that serves members, media and partners at once.
Read the caseSomething to get done?
Call or email. One conversation is usually enough to know whether we can do something for each other.